Pittsburgh Coffee Institution, La Prima Espresso, Opens New Location at Nova Place in the City’s North Side Neighborhood
PITTSBURGH, PA – March 14, 2016: La Prima Espresso, beloved Italian-style espresso bar with their main location hailing from Pittsburgh’s Strip District neighborhood, is opening their third shop at the newly renovated Nova Place in Pittsburgh’s North Side neighborhood. Set to open in mid-to-late Spring, both Faros Properties and La Prima Espresso feel this is the right place and the right time for a bold, new coffee location.
“It is a very natural direction for expansion,” said Sam Patti, Owner and Founder of La Prima. “The core customers at Nova Place are a group we know well thanks to the 25 years of operating our coffee bar in CMU, right near the computer science department. Additionally, the complete Nova Place complex is a fantastic footprint and Faros Properties is a young, bright, energetic company that has a smart vision for this unpolished gem; we want to augment that vision.”
La Prima Espresso, based in Pittsburgh Pennsylvania, opened its doors in 1988. It has since evolved into a full service coffee company that roasts fine coffee for wholesale and retail customers. La Prima currently has two locations: 205 21st Street in the Strip District and a La Prima Espresso Kiosk housed inside Carnegie Mellon University’s Wean Hall. During festivals and city-wide happenings (such as Open Streets), Pittsburghers will often see La Prima’s “Coffee Cargo Bike” driving around the city, serving cold brew from it’s back hatch or dropping off freshly-roasted beans to wholesale customers and companies alike.
“The North Side is on the upswing and we want to be a part of this revitalization, especially because this is where our roasting facility lives (in Manchester). When considering locations, Nova Place was the perfect fit given they are our neighbor; being a good community partner is important to La Prima,” continues Mr.Patti.
Nova Place is a 1.5 million-square-foot office complex currently undergoing multi-million dollar renovations some of which include: modern upgrades to the common areas including the outdoor plaza, new restaurants, a fitness center, and Alloy 26, Pittsburgh’s largest coworking space – slated to open in May of this year. Faros Properties felt including La Prima Espresso in their renovations was an important part of the project. “Supporting businesses local to Pittsburgh, especially local to the North Side has always played a part in our long-term commitment to the region.” Said Jeremy Leventhal, managing partner of Faros Properties. An entrepreneurial success story themselves, La Prima has been serving high-quality, Italian-style espresso for over 25 years. Roasting their coffee in Manchester, they distribute coffee beans to over 100 locations in Pittsburgh and beyond.
More information will be shared as the official opening nears; people are encouraged to follow La Prima Espresso’s social media accounts for the latest information on the new location.
About La Prima Espresso:
Rooted in pure Italian tradition, La Prima Espresso believes good coffee and community go hand-in-hand. Their knowledge runs deep, with over 25 years in the business…sourcing beans, roasting micro-lots, cupping and producing the best tastes possible. La Prima Espresso is also proud to offer USDA Organic and Fair Trade Certified coffees, founded on the values of responsible farming practices and top quality beans.
La Prima also offers two quality lines of espresso equipment (along with the servicing of the machines): Cimbali and Nuova Simonelli. For brewing equipment, they have access to Bunn, Fetco and Curtis lines. From La Prima Espresso’s local roaster to your cup – enjoy fresh, delicious and sustainable coffee!
Visit LaPrima.com to learn more, and follow them on Facebook, Twitter and Instagram.
About Faros Properties LLC:
Faros Properties is a real estate investment firm established by Alexander Leventhal, Jeremy Leventhal and Elliot Gould as a platform to target long-term private investment opportunities. Faros primarily targets core investments in supply-constrained markets with high concentrations of intellectual capital. Faros and its predecessor companies trace their roots to family-owned operations. The family has for over six decades been actively involved in the construction, development, acquisition, management, and financing of over 50 million square feet of real estate internationally.